“3 Idiots” — which takes a critical look at the education system in the country — has already earned more than Rs.382 crore (Rs.3.82 billion/$82 million) worldwide since its release Dec 25 last year...

“The movie has also proven Aamir Khan as a brand who comes out with one movie every year and that too a hit. Spice ran on an average 26 shows of the movie with a maximum ticket price of Rs.175 per head.

A source from PVR cinemas added: “We’ve generated a net profit of close to Rs.4 crore net till date in the North from the movie. We ran close to 160 shows across all properties here and there have been definite profits with the movie. Undoubtedly the movie has skyrocketed Aamir Khan’s brand too.”