Technical SEO

Technical SEO: Technical SEO is a very important step to rank your site on Google. Technical SEO makes your site eligible on any niche and the google will understand that this website should come in this category. Suppose if you have done a very good on-page SEO and off-page SEO but if the technical SEO is not properly done yet, So the website will not rank on google.

Here are some key point which we going to discuss deeply-

1. Use SSL.
2. Optimize Robots.txt
3. Speed your site up.
4. Optimize 404 Page
5. Create an XML sitemap.
6. Consider enabling AMP.
7. Add structured data markup to your website.
8. Connect with Google Search Console and Bing Webmaster Tools.

1. Use SSL.

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between an internet server and a browser. You can spot a site the use of SSL fairly easily: the website URL begins with ‘https://’ rather than ‘http://.’ In 2014 Google introduced that they desired to see ‘HTTPS everywhere’, and that stable HTTPS websites have been going to be given desire over non-stable ones in seek results.

2. Optimize Robots.txt

Robots.Txt is a text record residing in the root listing of your internet site that offers commands to engines like google as to which pages of your internet site they are able to crawl and upload to their index. The layout of this document is quite simple and in the majority of cases, you don’t ought to make any modifications to it.
 What is important even though is to check and make sure that there are not any fake blockings a good way to discourage seek engine crawlers from indexing your internet site. 
For extra information, you may read: How to optimize and validate your robots.Txt

3. Speed your site up.

Search engines decide upon web sites that load quickly: page speed is considered an essential ranking signal. There are several ways you can accelerate your site: Use speedy hosting. Use a fast DNS (‘domain name system’) provider Minimise ‘HTTP requests’ – hold the usage of scripts and plugins to a minimum Use one CSS stylesheet (the code which is used to inform a website browser how to display your internet site) rather than a couple of CSS stylesheets or inline CSS Ensure your image documents are as small as possible (without being too pixelated) Compress your internet pages (this can be done the usage of a device known as GZIP) Minify your site’s code – rid of any unnecessary spaces, line breaks or indentation on your HTML, CSS and Javascript (see Google’s Minify Resources web page for assist with this).

4. Optimize 404 Page

An optimized 404 web page should:
Have the equal structure and navigation menus as your website
Tell traffic in a pleasant language that they web page they are seeking out is not available
Give them alternatives (recommend other associated pages)
Make it clean to move lower back to the previous page, your homepage or other vital pages
How to test your 404 pages?
Testing how your 404 web page looks is very easy, just open a brand new browser window and sort a URL on your website that does not exist. What might be shown within the browser is your 404 page.
Don’t spend an excessive amount of time optimizing your 404 pages, just make certain that after a web page isn’t always determined it returns a custom 404 web page.

5. Create an XML sitemap.

An XML sitemap is a document that facilitates search engines like google to apprehend your website even as crawling it – you can consider it as being like a ‘seek roadmap’ of sorts, telling search engines like google and yahoo precisely where every web page is.
It also contains useful facts about each web page on your website, including
while a page was ultimate modified;
what precedence it has for your web page;
how frequently it is updated.
In BigCommerce, your XML site is created automatically; if you are the usage of any other platform you may want to use a sitemap generator to construct one.

6. Consider enabling AMP.

Accelerated Mobile Pages is a distinctly new idea brought by means of Google in its effort to make the mobile web faster.
Once you create AMP pages for your website those are saved and served to users via a unique Google cache which masses faster (almost instantly) than cell-friendly pages.
AMP pages are only accessible thru the Google Mobile consequences or through different AMP companies including Twitter.
There is a long debate inside the SEO community as to whether or not you should undertake AMP pages, there are both benefits and drawbacks from the usage of this approach.
The most vital execs and cons of AMP are:
AMP Pros
Make your cellular pages faster
May potentially growth your CTR (from mobile users)
AMP Cons
Not easy to implement. Even on WordPress activating the AMP plugin isn’t enough
You cannot use AMP pages for email advertising and marketing purposes
You want to rent a developer to help construct a first rate AMP website
Your analytics and reports will get perplexing as you have got to hold and recollect reviews from two one of a kind websites (your ordinary website and your AMP internet site).
Currently, Google states that there is no SEO gain from adopting AMP (apart from speed), but this could change in the future.

7. Add structured data markup to your website.

Structured facts markup is code which you add to your internet site to help search engines better recognize the content material on it. This information can assist search engines like google index your site extra efficiently and provide extra applicable outcomes.
Structured Data
Additionally, structured facts enhances search effects thru the addition of ‘rich snippets’ – for example, you could use structured statistics to add star rankings to reviews; charges to products; or reviewer statistics(example below).
Because they may be extra visually attractive and highlight without delay useful facts to searchers, these enhanced effects can improve your click-thru rate (CTR), and generate additional visitors to your site. Because web sites with effects featuring better CTRs are typically taken into consideration to acquire preferential treatment in serps, it’s miles really worth making the effort to feature structured information for your site.

8. Connect with Google Search Console and Bing Webmaster Tools.

To perform the most crucial technical search engine marketing tasks, you want the assist of webmaster gear. Webmaster equipment are furnished by using search engines and can be used to optimize a internet site for technical search engine optimization.
The most entire set of tools is the Google Search Console, supplied through Google.
With Google seek console you can test your robots.Txt file, submit a sitemap to Google and discover and connect crawl errors.
It is highly recommended to check in your website online with Google and Bing webmaster gear and configure the basic settings. The manual below can help you get started.

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